Breeding aquarium fish. Aquarium fish breeding business. Decorative fish

In this material:

Is breeding aquarium fish profitable as a business? This is a simple type of business activity. However, commercial aquarium fish farming has its own specifics. This is a promising and interesting business. Since you need to work with living beings, it is a very unstable business. It is important to understand the specifics of pricing policy.

Business idea concept

The organization of the work process always directly depends on the competence of the aquarist. An entrepreneur purchases exclusive and rare species of freshwater aquarium fish. He must try to create optimal conditions for keeping ornamental fish. Fertile breeds of these fastidious, beautiful aquatic vertebrates are needed to produce good offspring for sale. Commercial activities for the sale of equipment, plants, and feed are also organized.

How to start an aquarium business? Why is it worth engaging in commercial breeding of ornamental fish? Acceptable business conditions reduce initial costs and increase the chances of success.

Commercial aquarium keeping is attractive due to a number of factors:

• these days, artificial ponds with decorative fish are used in expensive restaurants, residential buildings, and luxury offices;
• An aquarist does not need money to rent premises, since commercial breeding of ornamental fish can be carried out in an ordinary apartment;
• There are no large manufacturers in this market segment, so there is not much competition here;
• minimum starting capital is required to purchase accessories, special equipment, and an aquarium;
• prices for algae, fish, equipment, aquariums are quite affordable;
• It is not necessary for a breeder to have specialized education; studying the relevant literature will be quite enough.

The development of modern biotechnology allows us to achieve good results.

Problems of a new entrepreneur

To have a stable profit, numerous conditions are necessary. We need to analyze the market.

Equipment for commercial aquarium keeping

Currently, the demand for exotic fish breeds is quite high. Additional conditions must be provided for the reproduction of expensive aquarium inhabitants. The intensity of lighting in a room is of great importance. Each breed of ornamental fish requires a certain water temperature. Several aquariums of different sizes need to be purchased when starting a business. For a beginning entrepreneur in the field of commercial aquarium farming, you need universal aquariums with a volume of 200-250 liters in an amount of 10-12 pieces. How to place these containers correctly?

Durable shelf racks with aquariums should be installed in 2 or 3 tiers. Glass containers for spawning and juveniles will occupy the lower shelves. The heaviest large aquarium should be installed at the top. The inhabitants of the aquarium should be properly distributed among different containers, since they often do not get along well with each other. Small aquariums are required to keep newborn fry.

What ornamental fish are profitable to breed?

You should thoroughly study the demand for this product. It is quite risky to buy fry at the market, so you should not do this. It will be a waste of money and time if you lose your young. When engaging in commercial aquarium fish farming, it is important to choose the right species of ornamental fish for breeding.

Breeds of aquarium fish that can be easily bred are common, and there is no need to choose them. The cost of such fish is quite low. It is better to start your entrepreneurial activity with beautiful, but unpretentious breeds of ornamental fish. Once you have the necessary funds and experience, you can begin breeding complex exotic breeds.

To select a breed of aquarium fish, the following criteria are decisive:

• peacefulness;
• beautiful decorative coloring;
• omnivorous;
• growth rate.

It is better to choose non-aggressive fish species. Barbs are quite peaceful, unpretentious and nimble aquarium inhabitants. They reproduce very easily. Wayward cichlids and goldfish with unique colors reproduce well. Imported little-studied fish from Asian countries are beautiful, but they reproduce extremely slowly. Gourami, bettas, and guppies are very unpretentious fish. Even novice entrepreneurs can cope with their content. The price of goldfish increases to 420 rubles per piece. About 75 rubles apiece is the cost of the simplest guppy.

What to feed the fish? To keep them healthy and grow well, provide the fish with a varied diet. Overfeeding is very harmful. This affects the health of waterfowl. It is necessary to feed fish correctly. You should not limit yourself to one type of food. There is no need to use only artificial food. The exotic inhabitants of the aquarium absolutely need live food 2-3 times a week. Fish most often become seriously ill in the absence of it. They become painful and lethargic. The fish feel discomfort.

How to sell ornamental aquarium fish profitably? Private individuals purchase fish in small quantities. Wholesale resellers and pet stores purchase goods in large quantities at a lower price. An entrepreneur can pay visits to pet stores with interesting proposals for mutually beneficial cooperation. On the Internet, it is necessary to correctly provide the necessary information to ensure active sales of decorative aquarium inhabitants. In order to attract potential buyers, you can use social networks, forums, and websites with advertisements.

Transportation of ornamental fish is carried out in tanks with a lid, necessary for transporting floating inhabitants of aquariums. For an entrepreneur this is a very troublesome task. The volume of the container must be selected taking into account the length of the journey and the number of aquarium fish.

Have you thought that breeding fish for sale brings good income, and aquarium keeping will be a profitable hobby? How widespread sales become depends on you and the realities of the local market.

I will tell you about the main points that you need to pay attention to before deciding to make money selling fish.

The first step is to assess the capacity of the local or regional market for sales of aquariums and equipment for them. Talk to pet store owners to find out. No one will present the layouts on a platter, so you will have to “work with the liver” or unfasten your wallet.

A godsend will be a talkative, talkative salesman, from whom you can find out about the traffic of the pet store and the needs of customers regarding the purchase of fish for their aquarium.

Chain pet stores work with national suppliers and rarely turn to private owners, giving preference to reputable well-known hobbyists - breeders of the breed.

The more information you collect about the local market, the lower the risk price and cash costs will be.

How to breed fish for sale

Do you plan to breed fish in a dozen aquariums or can you breed them in equipped pools? This issue is of great importance, since the selling price of fish and the cost of breeding are associated with it.

If you know how to breed fish at home, which are in great demand, then I congratulate you. I'm pretty sure there is another businessman in the region who supplies or breeds fish in pools. If there is no major player, then this is a reason to seriously think about the question “why”? Regional players may be located in warm regions, which affects the cost of breeding. The cost will be lower compared to cold regions.

Decide what kind of fish you will breed and become a breeding expert. If you are woken up in the middle of the night, you must tell them how the fish are bred, what they eat, and how to quickly raise the fry. Viviparous fish are bred independently, but for breeding egg-laying fish, conditions are created for the spawning of eggs. The spawned eggs must be preserved, preventing them from being eaten by producers and being damaged by fungal infections.

After the larvae hatch from the eggs, the question of feeding them to the fry stage arises. You will need food, such as live dust or specialized food for fry or larvae. The culture of the first is difficult to maintain, and the second is expensive, which will affect the cost of fish. Expert knowledge will be required not only in the field of breeding, but also in the field of feeding.

How to sell fish

Popular fish in pet stores cost between 50-200 rubles, and when buying a batch of 20-30 fish, stores provide a decent discount. Rare fish, like discus, cost about 2,000 rubles. But discus fish are difficult to breed and even more difficult to sell. A rare aquarium owner will buy fish worth 700-1000 rubles per pair for a home aquarium. The market for sales of expensive fish is narrow. The market volume is determined by the cost of the fish, which depends on the complexity of breeding.

Determine the cost of breeding aquarium fish based on the conditions and compare it with the wholesale and retail prices. This will allow you to understand the level of income from the sale of one fish, relative to the complexity of breeding.

You will need a lot of breeding fish, because you can’t make money from breeding from one pair. Achieve regular breeding of fish. Decide to what size the fish need to be raised before they reach marketable condition. Find a pet store that is willing to participate in the sale and carefully consider how long it will take and how many fish will be sold.

How to sell fish wholesale

If a pet store sells 10 fish in a week, then the market for this type of fish and store will be 30-50 fish per month. Such a rough calculation will allow you to understand how well the fish are selling, and whether it is worth negotiating a larger volume of sales through the pet store. If the starting batch of fish has been on sale for a month, then admit that you won’t be able to make money because the market is absent or small.

The Internet is full of beautifully written articles, tempting recipes and words about how easy and good income is from selling aquarium fish. If you think this is the case, then it’s better not to take it.

Breeding fish to make money by selling them is hard, risky work. The success of this work depends on knowledge and skills, which does not exclude the influence of negative factors, such as an outbreak of infection in aquariums with juveniles.

I will not talk about the fish resale business, as well as the amount of aquarium equipment required for breeding, so as not to dilute the message of the article. If necessary, you can easily calculate it yourself using the specified reference points.

A business in aquarium fish is a profitable business, but only if the owner of the enterprise chooses the sought-after “living creatures”.

Organizing a point is not so difficult: first, the conditions necessary for the normal life of aquarium fish are created, then the pets themselves are purchased, the fry are raised to marketable condition and sold.

This business has a number of features:

1. Nowadays in Russia there are no entrepreneurs involved in large-scale fish farming.
2. The business does not require huge initial capital investments. All necessary equipment is available to everyone.
3. There is no particular competition in our country.
4. This type of activity does not require a separate premises, costs associated with building or renting premises are excluded, and fish can be bred at home.
5. The matter is accessible to everyone, you don’t need to have an academic degree to competently select pets, specialized literature is freely available.
6. Fish are sold in various ways: sale in pet stores, at poultry markets, and growing fish for private individuals.
7. In parallel to this business, you can also sell related products (algae, for example).
8. Over time, if things go well, you can.

What fish are the most profitable to breed?

When purchasing, follow these tips:

1. Conduct an analysis of supply and demand in pet stores and markets in your region, look at private advertisements for the purchase/sale of fish. Note both the most popular varieties and those that cannot be found in local stores.
2. It is better to abandon the selection of well-known fish species. Yes, they are easier to breed, but almost impossible to sell; the same goldfish are available in every zoo corner.
3. Avoid pets that are little known.
4. It is undesirable to buy imported species (for example, those whose habitat is the coastal brackish waters of Australia, India, Asia); it is difficult, almost impossible, to obtain offspring from them.

As the owners of this business note, now it makes sense to breed the following species:

1. Barbus Denisoni has low reproductive capacity, its cost is 500-1500 rubles.
2. The average ability is that of Synodontis Petrichola, its cost is from 200 to 500 rubles.
3. A chitala knife can be sold for 800 rubles.
4. If you want to give preference to the still popular varieties, then try to grow the same goldfish. A good option is the parrot cichlid.

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Breeding and sales

It is best to establish comprehensive activities that would consist of two main areas:

1. The first way is to sell to private owners. The main thing in this matter is to gain authority, the result will be almost instantaneous, word of mouth has never let anyone down.
2. The second way is to sell fish to resellers and pet stores. The approach involves breeding fry on a large scale and selling them at a low cost.

We list the equipment you will need (the most popular brands):

1. The Biodesign Reef aquarium is suitable for keeping fish that live in freshwater. The cost of a unit is about 9 thousand rubles. Ideally, purchase 9-12 pieces.
2. Nine to twelve Eheim Air Pump compressors are needed for aeration. Cost - 1500 rubles.
3. Filter "SOBO WP-1900F". The price is about a thousand rubles.
4. The T8 Life-Glo II lamp, which imitates daylight, costs about 500 rubles.
5. The Sobo HG thermostat, which heats water, will cost you 480 rubles.
6. Automatic feeder "Trixie". Cost - 1170 rubles.
7. Thermometer. Price - 50 rubles.

The choice of equipment is carried out taking into account the types of fish (each type requires its own care). At first, it will be enough to purchase universal aquariums with a volume of 200-250 liters and the accompanying equipment; These details of the life of aquatic inhabitants can be adapted to the life activities of different fish.

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Premises and technical and economic indicators

It is advisable to breed freshwater fish in an apartment in a separate room; it should be darkened, daylight should be artificial (it will be imitated by a pre-purchased lamp). Place aquariums away from the heating system; as a last resort, turn off devices while breeding fish. One more point - all floors in the room must be durable.

An important quantitative indicator in business is the tonnage of water in the aquarium; to generate income, it must be at least 2 tons (for this, a durable floor covering is necessary). It is worth noting that aquariums are strictly prohibited from being placed in several tiers. If you bought 12 aquariums, then in five you keep adult specimens with a male to female ratio of 2 to 6; in seven - fry.

It’s easy to open a point selling aquarium fish. The necessary equipment and fry are purchased. You can sell them at any age, depending on the audience your business is intended for. But in order for the aquarium fish business to be profitable, you need to choose a popular type of fish and learn all the intricacies of growing them.

Business attractiveness

Despite its apparent simplicity, breeding aquarium fish as a business can be developed into a large, profitable business. The following factors contribute to this:

• The market operates without large manufacturers who offer live aquarium products en masse. The same applies to special equipment.
• You can start a business at home, without spending money on rent and bringing the premises into appropriate conditions.
• Capital investment is minimal.
• There is a lot of available information on how to breed any type of fish.
• There are no problems with selling pets. Both wholesale buyers (shops) and retail buyers (markets, private aquarium holders) are at your service.
• It is possible to organize the sale of related products: live food, invertebrates, algae.

Selection of fish

As already mentioned, for a business to be successful, it is important from the very beginning to choose the right type of fish for breeding. You need to focus on the following aspects:

1. Find out which type of fish is most in demand, which is less popular, clarify the pricing policy in your region, find out the peculiarities of keeping these species.
2. Do not focus on the most popular and cheapest species that are easy to breed. You cannot compete with amateurs who often rent out fry of such fish for free.
3. Don't bet on exotic fish that live in slightly salty waters off the coast of Australia, Asia and India. Yes, they acclimatize easily, grow well in captivity, but do not reproduce in an artificial environment.

Preparing the premises

Breeding aquarium fish does not require a special room; any city room will do. The only thing is that it will need to be brought into some compliance with the conditions of keeping aquariums.

First of all, it needs to be darkened if it is too light. But the amount of light must be adjusted based on the selected type of fish for breeding. Some require a lot of sunlight for normal growth, while others are contraindicated. It is best to regulate the amount of light with special fluorescent lamps for aquariums.

Further, under no circumstances should the aquarium be placed near central heating radiators. Moreover, if you are planning to build a serious business, it is better to replace this heating with some alternative heating sources that can be easily adjusted. Most fish species are very sensitive to changes in microclimate, and central heating causes a sharp change in temperature and humidity in the room.

You definitely need to make sure that the floor is secure, and the containers themselves should be placed in only one tier. The level of profitability of an aquarium business is calculated by the amount of water used. And it is considered profitable when your aquariums contain at least 2 tons. Therefore, you need to be sure that the floor of your apartment will withstand such a load. As for tiering, aquariums placed on the same level are easier to maintain.

Equipment

What equipment to choose depends on what type of fish you have chosen. Depending on the conditions of their detention, one or another technique is selected. As a rule, when starting a business, they take universal aquariums of 200 liters each and all the accompanying equipment.

At a minimum, you will need the following equipment:

№	Name	Purpose	Cost (RUB)	Quantity (pcs.)	Total (RUB)
1.	Thermometer (stick-on)	Control the water temperature	50	12	600
2.	Automatic feeder	Convenient to feed the fish	1 170	12	14040
3.	Thermostat	Heat water	480	12	5760
4.	Fluorescent lamp	Light up the aquarium	413	12	4956
5.	Filter	Filter water	970	12	11640
6.	Compressor	Saturate water with oxygen	1 430	12	17160
7.	Aquarium	Keep freshwater fish	9 830	12	117960

Fish distribution channels

You can sell your pets in two ways. Moreover, it is recommended to use them simultaneously:

1. Selling fish directly to private aquarium owners. This channel is used by everyone, regardless of production volumes. Moreover, many people strive to buy fish from trusted manufacturers.
2. Sales to resellers or pet stores. Of course, in this case you lose a lot at a price that will be significantly lower than retail. But it gives you the opportunity to keep abreast of market trends and regulate your own production.

Experts recommend having not only species diversity of fish, but also age diversity. It is recommended to sell them according to the following system: sell most as fry, try to sell the rest in adolescence, and raise those that remain until the breeding season.

Business has some seasonality. In the summer, during vacations and holidays, fish are practically not sold. In addition, the target audience has also changed in recent years. If previously children were interested in fish, demanding that their parents get an aquarium for them, today this target category has practically dried up. Aquariums are set up either by hobbyists at home or in offices.

Economic calculation of business

For the business to be profitable, it is recommended to start with 12 aquariums of at least 200 liters each. Of these, five are allocated for keeping adult fish - two males and six females each. The rest are designated for raising fry, juveniles and spawning grounds.

In total, at the start you can start by keeping 30 fish, from which there will be about 3 thousand fry within a year. The selling price depends on the type of fish, but on average the cost remains at the following levels:

• 200-3000 rub. – adult fish;
• 200-300 rub. - teenager;
• 50-100 rub. - small fish

You can sell 250 fish per month, which on average will be about 50 thousand rubles. income.

The main costs at the start will be about 2230 thousand rubles. and go to:

• feed for three months – 7,200 rubles;
• purchase of adult fish (40 pcs.) – 40,000 rubles.
• purchase of equipment – ​​172,000 rubles.
• other expenses – 10,000 rubles.

In addition, about 4 thousand rubles will be spent every month. for electricity. As a result, the profit will be about 43 thousand rubles. Based on these indicators, the business will pay off in about 8 months.

* The calculations use average data for Russia

1. PROJECT SUMMARY

This business plan discusses a project for breeding freshwater aquarium fish at home with the aim of their subsequent implementation in a city with a population of more than 1 million people and making a profit. The distribution channels will be private aquarists, as well as pet stores, aquarium stores, etc. The fish will be sold both through an online store and through a non-stationary outlet at the bird market.

To implement the project, it will be necessary to purchase aquariums of various sizes and other equipment necessary to ensure their vital functions, purchase fish, as well as food for several months. The advantage of the project is that there are no expenses for renting and repairing premises, the need to hire staff and obtain special education. In fact, the business will have a family format and represent a source of additional income.

The volume of investments in the project is 468.9 thousand rubles. Payback period - 23 months. The preparatory period before the start of sales will take 4 months, which are necessary to raise fish for sale.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Freshwater aquarium keeping is a popular hobby among people of all ages. The demand for aquarium fish is highest in the United States of America and European countries, where the aquarium fish trading industry is well developed. One of the main trends in the industry, which has been noted by aquarists in recent years, is the trend towards marine aquariums. However, in Russia it is less pronounced due to less awareness among amateurs and unwillingness to raise sea fish. Often, instead of exotic fish, the majority of the population prefers small and widespread freshwater species of ornamental fish, which do not require any serious maintenance efforts.

Due to the fact that breeding aquarium fish in Russia is for the most part a shadow business, which is often a way for the population to earn additional income, it is difficult to provide any intelligible statistics on it. According to Rosstat, as of July 10, 2016, 2,139 firms were registered under OKVED related to fish farming in general, of which 201 firms chose OKVED 02/05/11 “Reproduction of fish and aquatic biological resources by non-agricultural producers.” However, these figures hardly reflect the real number of those involved in breeding aquarium fish.

We can also speak only approximately about the number of Russians who have aquarium fish at home. According to surveys by VTsIOM (2010), Levada Center (2014) and NAFI (2016), about 4%, 6% and 3% of the population, respectively, have aquarium fish as “pets”. That is, according to various sources, from 4.4 to 8.8 million Russians have fish at home. Aquarium fish are in greatest demand in cities such as Moscow, St. Petersburg and other million-plus cities with the largest number of solvent audiences.

This project is to organize a business for breeding freshwater aquarium fish at home with the aim of their subsequent sale in a city with a population of more than 1 million people and making a profit. Aquarium fish breeding activities will be a family business and a source of additional income. The main responsibilities will be assigned to the project initiator, registered as an individual entrepreneur and previously having experience in aquarium farming. Auxiliary work will be carried out by family members of the initiator.

Breeding of aquarium fish will be organized in one of the rooms of a private household, for which aquariums of various sizes and the necessary equipment will be purchased. Sales channels will be private aquarists, as well as pet stores, aquarium stores, etc. The fish are planned to be sold through an online store, as well as through a non-stationary outlet at the bird market.

To bring your idea to life you will need to go through the following steps:

purchase equipment and compactly organize space for activities;

install aquariums;

purchase fish and food supplies;

create an online store;

post information about yourself on the Internet and social networks;

produce fish farming for stable sales organization;

The preparatory period will be 4 months. The preparatory period does not take into account the professional training of the project initiator (taking aquarium courses, reading specialized literature, and so on), since it is assumed that experience in breeding aquarium fish in small quantities has been carried out previously.

The volume of starting investments will be 468.9 thousand rubles. Initial cost items are set out in Table. 1 business plan. It is expected that the payback period will be achieved within the 23rd month of operation. The start of sales is scheduled for September 2017. Thus, the advantages of the project include: no expenses for renting and renovating premises, no need to hire staff due to the family format of the business, as well as obtaining special education or any qualifications.

Table 1. Investment costs of the project

3. DESCRIPTION OF GOODS AND SERVICES

The most popular fish will be selected for breeding. When choosing the assortment, the demand in the city's pet stores was analyzed and the most popular types were identified. The company will operate in the middle price segment. In Table. 2 business plans provide an indicative price list for all types of fish planned for sale (retail sales). In the future, the store’s assortment can be expanded by selling more rare species of fish, as well as providing services for cleaning aquariums, producing algae, invertebrates, live food, etc.

Table 2. Price list

	TYPE OF AQUARIUM FISH	COST, rub.
Cichlids
	Libidochromis Yellow
	Nimbochromis Venustus
	Zebra gummy
	Aulonocara multicolor
	Aulonocara Orchid
	Pseudotropheus demasoni
	Pseudotropheus zebra orange
	Haplochromis cornflower
	Aulonocara Bensha yellow
	Angelfish
	Nannakara neon
	Parrot fish
	Apistogram of Ramiresi
Catfish
	Ancistrus
	Corydoras speckled
	Corydoras golden
	Platydoras striped
	Tarakatum
Loaches
	Clown botia
	Botia locahata
Viviparous
	Mollienzia
	Pecilia red
	Red swordtail
	Black swordtail
Characins, tetras, rasboras
	Neon blue
	Neon red
	Neon black
	Ternetia
	Rhodostomus
	Tetra firefly
	Cardinal
	Rasbora cuneiformis
Rainbows
	Iriaterina Werner
	Glossolepis red
	boesman's iris
	Neon rainbow
Labyrinthine
	Pearl gourami
	Marbled gourami
Barbs, zebrafish, labeo, goldfish
	Shark Ball
	Veiltail
	Barbus Sumatran
	Chinese green barb
	Fire barb
	Barbus cherry
	Labeo bicolor
	Danio leopard
	Danio pink

When executing orders through the online store, all necessary transportation requirements will be taken into account, taking into account specific features. Before shipping, the fish will be packaged in plastic bags with water, into which special preparations will be added, air, oxygen or an air-oxygen mass will be pumped in. The bags will then be packed into foam boxes, which will help maintain the desired temperature inside. For shipping in winter, special heating bags will be placed in the boxes.

4.SALES AND MARKETING

The largest number of potential clients live in cities with a population of over a million. If the audience is quite varied in terms of gender and age characteristics, then in terms of income it is people with “average” and “above average” earnings. As noted in the Levada Center, aquarium fish are mainly owned by entrepreneurs (11%), employees, students (10%) and in general Russians under 25 years of age (11%), with a high consumer status (10%) and Muscovites (12%). This can be explained by the fact that people perceive having their own aquarium as an indicator of stability and well-being. Most often, people who have their own home and do not intend to move out of it decide to buy an aquarium and fish. The same can be said about companies that decide to have an aquarium with fish in their office: they are bought by companies that are firmly on their feet.

Based on the survey data given in paragraph 2 of the business plan, then in a city with a population of more than 1 million people there are more than 30-60 thousand owners of aquarium fish. The majority of the population (about 42% according to surveys on specialized websites) usually prefers to breed fish in small aquariums of up to 60 liters, the remaining 36% and 18% are in aquariums with volumes of 80-180 liters and more than 180 liters, respectively. Sales of aquarium fish will be carried out directly to private aquarists and through intermediaries - pet stores, aquarium stores, etc. The fish will be sold both through an online store and through a non-stationary outlet at the city’s poultry market. When selling fish to wholesale customers, prices will depend on the volume of purchase.

Ready ideas for your business

Particular attention is planned to be paid to competently presenting information about yourself on the Internet and creating an online store with high conversion rates. Due to the fact that private aquarists are often looking for a specific species of fish for their aquarium, their name, cost, current availability/absence, as well as a photograph of each species will be clearly indicated. It is expected to place advertisements on free classifieds sites and on aquarium forums, and maintain groups on social networks.

There are 6 main competitors in the city market. An analysis of their strengths and weaknesses is given in table. 3 of this business plan. It is worth noting that this type of business is seasonal with a decline from March to August and an increase from August to December.

Table 3. Competitor analysis

Competitor	Price segment	Strengths	Weaknesses
"Live Fish"		Wide selection, availability of exotic species of fish, crayfish, shrimp, newts, amphibians, frogs, snails + sale of food, decorations, plants, equipment, medicines, ability to pay by card, shipping throughout Russia	Distance from the city, site with unclear navigation
"Tailed little thing"	Below average	Large selection of popular fish species, presence of our own stationary store, aquarium cleaning services	Complaints about sellers and service
"Goldfish"		Good promotion, high-quality designer print advertising	Narrow assortment, emphasis on several types of fish
"Fish base"	Below average	Wide range	Poor reputation in the market, discrepancy between information on the website and real prices
"Aqua Monsters"		Sale of rare species of fish, talentedly designed website, location in the city center	Frankly inflated prices, targeting the premium segment and one-time sales
"AquariumMystic"		Wide range, extensive experience in the market, presence of regular wholesale buyers, blogging by the business owner	Claims about high fish mortality during shipment

5. PRODUCTION PLAN

One of the premises with an area of ​​30 square meters will be used for breeding aquarium fish. meters of your own private house with an area of. The room is heated, there is electricity and water supply. To breed aquarium fish, you will need to purchase aquariums of various sizes to support different species, including aquariums for young animals and spawning aquariums, as well as the corresponding equipment. The cost of what is needed is shown in Table. 4 real business plans.

Table 4. List of equipment

	Name	Cost, rub.
	Aquariums, volume 250 l.
	Aquariums of medium and small volumes (for spawning, placement of young animals)
	Compressors (200-300 l.)
	Compressors (up to 100 l.)
	External filters (up to 100l)
	External filters (200 l or more)
	Thermostats
	Thermostats
	Thermometers
	Cabinets, type 1 (metal frame)
	Cabinets, type 2 (metal frame)
Total:		347350

In addition to what is listed, you will need soil (RUB 25,200) and plants (RUB 15,900) necessary for the normal existence of the biosystem. Fish will be placed taking into account species characteristics and compatibility of species with each other. In Fig. 1 shows the compatibility table for freshwater aquarium fish. More details about the financial component of the project can be found in paragraph 7 and Appendix 1 of the business plan.

Figure 1. Compatibility of freshwater aquarium fish

6.ORGANIZATIONAL PLAN

Aquarium fish breeding activities will be a family business and a source of additional income. The main responsibilities will be assigned to the project initiator, registered as an individual entrepreneur. Auxiliary work (cleaning aquariums, feeding, etc.) will be carried out by members of the initiator’s family. In this regard, there is no need to hire staff.

7. FINANCIAL PLAN

The volume of investments in the project will be 468,950 rubles. Starting cost items are given in Table. 1. When making calculations in this business plan, it was decided to start from a pessimistic sales forecast: a monthly volume of 40,000 rubles. during the first year of work (from 4 months), 50,000 rubles. - in the second year of work, 65,000 rubles. - in the third year of work. Fixed costs are shown in Table. 7. Variable costs will include business expenses, including packaging, transportation, etc. Financial calculations are given in Appendix 1. The payback period in this case will be 23 months.

Table 7. Fixed costs of the enterprise

	NAME	Amount per month, rub..
	Electricity (with 12 hours of operation of devices with a total power of 2261 W and a price of 1 kW - 3.5 rubles)
	Renting a retail space
Total:

8. RISKS AND GUARANTEES

Possible risks of a project for breeding aquarium fish are given in Table. 9 business plan.

Table 9. Possible risks and ways to prevent them or their consequences

Risk factor	Probability of occurrence	Severity of consequences	Events
Low profitability			Conducting this business as an additional source of income, maintaining social networks, website development, expanding sales markets and product range
Financial losses due to high fish mortality			Creation of all conditions for the stable life of the biosystem (temperature, water purity, oxygen level, etc.), studying specialized literature, correct selection of neighboring fish, taking into account the natural mortality of fry (above 20-30%)
Fish losses during transportation			Compliance with transportation requirements taking into account specific features

10. Applications

APPENDIX 1

Production plan and main financial indicators in a three-year perspective

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