Paint tinting is the mixing and dilution of paint and varnish material in order to obtain the color tone planned for the design project. To obtain the desired shade, you can use the services of companies specializing in the sale of paints, or perform all the procedures yourself.

Experts identify several cases in which it is necessary to tint the surface:

  • selection of shades in accordance with the color scheme of the interior;
  • there are minor defects in the original layer;
  • errors in calculating the volume of paint and the absence of a previously used color;
  • interior design using several shades of one or more colors.

To summarize, we can say that tinting allows you to limit yourself to cosmetic repairs, and not to carry out complex and voluminous painting work.

Tinting systems

To choose the right tone and, accordingly, achieve a perfectly even color, it is recommended to use tinting mixtures. They are a mixture of base paint (usually white) and a coloring composition - tint. The latter are characterized by a contrasting, often saturated tone compared to that used in the base.

Colorant pigments are divided into two types based on origin:

  • organic;
  • inorganic.

Pigments of the first type are a range of bright tones. It should be remembered that paints and varnishes obtained from them begin to lose their brightness and saturation over time when exposed to direct sunlight. Therefore, pigments of organic origin are not the best choice for facade paint.

Inorganic pigments are more resistant to aggressive external factors, including fading. However, this paint color has an extremely narrow range of shades.

Colorants are produced in three states:

  • dye;
  • paste;
  • dry composition.

Pastes contain dispersing resins and may not contain a binder.

In terms of their range of applications, pastes can be universal - they can be combined with any type of paint and varnish materials (alkyd enamels, water-based compositions, etc.), as well as highly specialized ones.

The advantage of pastes is their ease of use, as well as the ability to make adjustments to the shade as they mix. However, the disadvantage is the high probability that the color intensity of the tinting paste will be uneven.

The composition of tinted paint contains the same components as in paint and varnish material. This should be taken into account when selecting. For example, if you plan to use water-based paint, then you should choose a color that is identical in composition. By combining white paint and this kind of pigments, you can get any colors. The best combination can be found in a special tinting table. You can change the tone saturation towards brightness by using the colorant in undiluted, pure form.

Dry or loose pigments are inexpensive. But against this background, they have several disadvantages:

  • limited choice of colors;
  • the shade is difficult to adjust due to the undesirability of adding it to the finished paint.

Manual and computer mixing

You can tint the paint using two methods:

  • computer;
  • manual.

Tinting at home requires the prior purchase of a base paint, as well as a colorant kit. The pigment is added immediately before coloring begins. Proportions are selected according to the requirements of the instructions. Do-it-yourself paint tinting has a number of advantages:

  • the opportunity to save a significant amount of money;
  • the procedure can be carried out directly at the repair site;
  • the ability to create exclusive colors that have no industrial analogues.

At the same time, the process carried out at home has one drawback: it is almost impossible to reproduce the resulting tone again.

Computer tinting is controlled by a special program. The operator selects the color according to the requirements, and the program itself determines the proportions and then produces the finished mixture.

Computer tinting has the following obvious advantages:

  • the procedure takes much less time;
  • the desired colors are easy to reproduce again (you just need to save the tone in the program memory);
  • wide palette of colors.

The equipment used for mixing can be found in construction stores.

In general, the list of equipment that is used for is as follows:

  1. A large stand with booklets containing a table of tones, grouped, as a rule, by interior groups.
  2. Fan of flowers. In fact, this is the same table that is presented in the stand booklets, only in a separate casing. It is advisable to use such equipment to carry out color selection directly on site.
  3. Computer color machine - used to select paint according to a given sample.
  4. Pigment dispenser. This is manual equipment. It is a drum with stainless steel canisters. Pigment mixing is ensured by a motor.

It should be remembered that tinting paint using a machine method is not feasible directly on site. In addition, color selection is greatly limited to those suggested by the table. It will not be possible to obtain any complex shade, no matter how modern and sophisticated equipment is used.

How to paint walls with color

Today, there are many methods for finishing wall surfaces. Interior paint coating with added pigment is gaining more and more fans. It should be remembered that this process will reveal all the flaws and unevenness of the wall surface. Careful preparation, which includes applying putty and primer, helps to avoid this.

The application of any paint material should only begin after the primer has completely dried. The primer should be selected that matches the chemical composition of the base paint.

Painting walls with color begins with preparing the main components - paint and pigment. You will also need a bucket coated with a layer of enamel or made of plastic. Water-based paint is poured into the container and stirred with a construction mixer until it reaches the consistency of milk. Separately, 100 g of water-based paint and varnish material is mixed with the color and gradually, in small portions, introduced into the base paint.

When mixed, the surface of the coloring solution may become foamy. You should let it settle before you start painting. In this case, the layer will lie correctly and neatly.

We take care of the façade

If previously the external walls of houses were painted in one color, which was offered by hardware stores, today the owners are trying to add variety. Therefore, facade paint with the addition of color is becoming very popular.

Color is nothing more than enamels with a rich, bright tone. Used for a wide range of paints: alkyd, water-based dispersion. Very often, colors are used in pure, undiluted form. This, for example, allows you to highlight individual elements of the facade. A special fan table allows you to harmoniously select tones.

When selecting the color palette of façade paint, two scales are used - they can be found in the tables offered by color manufacturing companies.

This, and NCS with 1950 colors. The colors are mixed with nitro enamels, water-based enamels, and other paints and varnishes.

As a rule, facades have a large area, so it is better to select a painting solution not by hand, but by machine. The desired tones can be selected using the table. It is very difficult to manually prepare the same tone in large quantities.

Painted facades give the house an attractive appearance and protect it from negative environmental factors. Adding colors to paint increases the brightness of water-based materials.

Tinting paints is the best way to realize design ideas. The resulting solutions are used for internal and external work. Pigments are added even to. The color and paint must be from the same manufacturer - this is a guarantee of high quality coloring.

Facade paints in most cases are presented in white, which is not suitable for everyone as a finish for private buildings.

Previously, houses were painted with one paint, but now they usually prefer more interesting solutions for selecting and combining a variety of paints. The palette of shades is achieved by adding color to the façade paint.

Methods for selecting colors

Kohler is an enamel with a rich color, which is used to create a shade as desired. It consists of pigments, special additives, fillers, synthetic resins, and water.

Colors are used for white enamels, decorative plasters, putties, water-dispersion, alkyd paints.

Sometimes, to create a bright pattern, undiluted color is used without adding base paint to highlight elements of the facade or certain areas of it.

The variety of color options does not allow you to quickly make a choice, and therefore manufacturers offer the use of color standards. 2 scales are used, which help to produce coloring at a high level.

RAL and NCS are the main scales that are used to select a color palette.

RAL includes 210 shades, and NCS - 1950 colors. Some manufacturers develop their own color scale, but, regardless of the selection method, you need to select the desired color option in advance. You can choose a shade if you compare the sample with the wall surface.

With the help of coloring it is possible to obtain unique shades for finishing facades, because you can mix shades of different colors and in different proportions. Colors can be mixed with nitro enamels, alkyd and water-dispersion enamels. The color palette will please everyone.

You can select the color manually, but it is difficult to prepare the same shade when re-making the mixture. The selection can be made using a computer, special tinting machines that are available in construction shopping centers, or a catalog.

To carry out the work, manual and automatic dispensers and electric drills are used for mixing compositions. If the painting area is large, then complex numerical control equipment can be used.

All types of surfaces can serve as a basis for painting: brick, concrete, plastered.

Options for proportions and the main advantages of colors

The tinting paste contains a pigment that gives a bright shade. You can create rare and interesting color schemes.

You can create shades yourself by mixing several shades of different colors in different proportions, because there are not a very large number of color options in stores.

The question of how to tint paint is asked by many people who decide to make the facade of their house colored, painted in a rare color. It makes sense to do tinting if the amount of work is small and the solution is prepared 1 or 2 times.

Tinting is a simple process, but there are a number of things to consider. It is necessary to observe the correct dosage, because inaccuracies in mixing the composition can lead to changes in the shade and texture of the mixture.

Before starting work, the color is diluted with water, and then mixed and added to the white base, which must also be thoroughly mixed. It should be taken into account that enamels after drying have a different shade than in their raw form.

Basic proportion options

To obtain a color intensity of 10%, you need to mix 1 kg of paint and 100 g of color, and for an intensity of 5%, use 50 g of color per 1 kg of white base. There are 2 types of colors sold in stores: a colorant with rich, bright colors and a liquid color that creates pastel shades.

The amount of pigment should be: in water-based paint - no more than 20%, in oil paint - no more than 1.5%, and in other types of paints - up to 7% of the color.

Organic pigments have bright shades, but fade in the sun, while inorganic pigments are resistant to natural factors, but do not have a bright color range.

The main advantages of tinted paints:

  • long service life;
  • resistance to abrasion and fading;
  • color brightness;
  • affordable price;
  • large palette of colors;
  • saving money.

Paint tinting is needed when you are not satisfied with the color scheme offered in stores.
Effectiveness and sophistication can be given to the facade if you paint it with tinted enamel with carefully selected shades.

Painted facades allow you to give your home a beautiful, attractive look and protect it from the adverse effects of the environment. Colorants are used to apply a rich color coating and increase the brightness of water-based materials. They can be concentrated, silky matte or colored.

When choosing facade paint, consider a number of parameters for your home or cottage:

  • the color of the walls should be different from the color of the roof;
  • paints should highlight the materials used to decorate the facade;
  • 3-5 different colors are used to highlight architectural elements;
  • landscape architecture is taken into account.

There is no need to paint the entire house at once. It is better to experiment: paint a small area on the back wall and see if this option is suitable.

A huge palette of colors with varying degrees of brightness, unusual complex shades are obtained by mixing the color with white paint in the correct proportions.

Coloring systems are divided according to 3 principles:

  • scope of application;
  • method of receipt;
  • composition used.

Pastes contain pigment without a binder additive, while color paints include both pigment and binders. Paste-based systems require precise dosage and are expensive, but they are universal and suitable for all types of paints and varnishes.

Tinting paints are reasonably priced and are easy to mix, which makes it possible to use them at home.

Cost of colors for façade paints

For facade paint, you need to use colors that are resistant to the influence of the sun and other weather factors. Many enamels with color do not lose their qualities under the influence of precipitation, but the maximum color content should be no more than 10% of the total volume.

The price of paints of different shades can differ by 10 times, because some pigments have a low price, and some can be very expensive.

The price of the color depends on the manufacturer and the type of enamel for which it is intended.

Universal colors designed for a wide range of paints and varnishes range from 120 - 200 rubles per 100 ml. The average price is from 40 to 100 rubles per 100 ml.

AKZO NOBEL tinting paste has a price range of 125 - 240 rubles per liter of paint, and the universal NOVa tint paste costs 2,000 rubles. The price of color for water-dispersion paints is 368 rubles per 0.75 liter of paint, and Dulux Colorant costs 5,752 rubles per liter. The Tikkuril Avatint pigment costs 2,500 rubles, and the Rogneda Dali tinting paint costs 4,800 rubles.

The range of prices and shades is very wide.

When choosing paint, take into account the features of the facade of the house, the manufacturer, and financial capabilities.

Using the product catalog, you can purchase colors from serious and reliable companies. Choose, order and buy paint on favorable terms in construction stores and companies.

Rules for the operation of a facade painted with color paint

High contrast paints give the painted surface a sophisticated and rich look, but require careful maintenance. The surface painted with paint with added color must not be cleaned with abrasives or other aggressive substances.

Exclusive and spectacular tones can be created with precise dosage using computer programs. When preparing the solution yourself, do not rush to make a large volume.

Universal pastes will help transform ordinary facade paint into a highly wear-resistant material with an unusual color that will retain its properties for a long time. You can completely change the appearance of a building if you paint the facade with paint of a rare and bright shade.

The color scheme is a special composition of rich color. It is used to create the desired shade for different paints: oil-based, alkyd, water-dispersed and others. You can also tint plaster mixtures and other finishing materials. Painting walls with pigment is necessary to create a complex shade. The main advantages of this finishing method are a wide range of colors and accessibility for any budget. Let's find out how to accurately choose the color for painting walls and mix it correctly with the main composition.

The color is available in the form of paste, powders and solutions. It is better to select it manually. At the same time, the palette of shades can be limited only by your own imagination.

Benefits of color

The following advantages of this type of finishing can be noted:

  1. Easy to use.
  2. Low cost.
  3. Huge selection of color palettes.
  4. Environmental friendliness and safety of materials.
  5. Practicality and ease of use.

Modern paints are in no way inferior in quality to other facing materials.

How to choose the right colors

To find a suitable palette, you should consider the following nuances:

  1. You can choose a color using a special catalog, which is available in every store that sells paint and varnish products.
  2. Depending on the lighting, the color of the coating after mixing with the color may differ. For example, a shade will look different at home than in a store.
  3. Don't mix a lot of paint at once. First, a small amount is made and tested on the wall. This way, the exact ratio of color and paint material for the selected shade is revealed.
  4. If the room is bright, choose a synthetic pigment. Under artificial lighting, colors containing organic substances will look better.

The chosen palette for the walls depends on the size of the room and the degree of illumination. The color scheme of the surface should be harmoniously combined with the background of the floor covering and furniture. If the floor is made in brownish shades, then the color for the walls can be beige. With a green-blue floor covering, the walls are decorated in yellowish or golden tones.

A room painted in a light palette will visually become more spacious.

There are three types of colors:

  • cool shades: green, purple and blue;
  • warm: yellow, orange and red;
  • neutrals: black and white.

When choosing a specific color, it is worth considering that adhesive solutions lighten after drying, while water-dispersed and oil solutions darken.

Mixing technique

Before you start tinting, it is worth determining how much color and paint you will need. When preparing by hand, it is difficult to get the same color the second time as the first time. To avoid such moments, calculations are made and exact proportions are determined.

To avoid spoiling all the material, first mix a test color. 100 ml of paint and a few drops of pigment are added to a small container. It is better to dose with a special syringe: this will help you find out the exact amount. Color should be added until the desired shade appears.

Next, the resulting sample is rolled out on the wall, since the color often changes on the working surface. You need to wait until the paint dries and look at the shade in different lighting. If the palette suits you, work continues.

To make a large volume, take a bucket and mix the mixture with a construction mixer. The paint is diluted with water and colors are added to it. To paint the entire surface of the wall, the number of calculated pigments is reduced by 20%. That is, if 100 ml required 10 drops of solution, then 1000 ml will require 80. The tinting composition is added in small portions to the bulk..

  • Do not expose the wet surface to direct sunlight.
  • Coloring should begin from the most inconspicuous area.
  • A trial version is required.
  • The mixture is applied so that the vertical stripes overlap each other.
  • If painting is done over wallpaper, the paint stripes and wallpaper joints should not match.

Usually the composition is applied in two layers, the first one should be allowed to dry thoroughly.

All the subtleties of painting walls are in.

Painting walls with a tinted mixture is not at all difficult. If you approach the process responsibly, you can beautifully decorate a room in any color scheme.

To obtain the desired tone when carrying out paintwork, paint colors are often used. The desired shade can be ordered from a specialized company or made independently. A color for oil paint is used, and a color for water-based paint is also quite often used.

The need to tint the paint arises in the following cases:

  • selection of shades according to the design of the room;
  • damage to small areas of the painted surface that need to be corrected;
  • interior design using several shades of the same color;
  • if you don't have enough paint and the store doesn't have the right tone.

Thanks to tinting, you can make cosmetic repairs in a short time, abandoning complex and voluminous painting work.

The selection of colors also depends on the type of lighting, which determines the future tone. Artificial lighting gives cool colors a darker shade, while warm colors, on the contrary, become lighter.

Coloring compounds

To create the correct tone and even coloring of the surface, it is recommended to use tinting paint. It is created by mixing a base tone, usually white, with a coloring compound - color.

It is based on six basic colors: white, red, yellow, black, green and blue. All of them are used in both interior and exterior decoration. For interior painting, light colors such as yellow, beige, and blue are mainly used.

Wall color pigment can be of organic or inorganic origin. The tone of the organic type is brighter and more saturated. Over time, paints and varnishes based on it lose their brightness and saturation due to exposure to ultraviolet radiation. In this regard, it is not recommended to use it for facade paint. Inorganic pigments are much more resistant to negative environmental influences, but are characterized by a rather narrow range of shades.

There are several types of compositions of tinted substances:

  • Paint - the composition must be identical to the paint and varnish material used.

  • Paste is a convenient use that allows you to adjust the shade when mixing.

  • - the most affordable option, but has a too limited range of colors.

If we talk about the scope of application, paint colors can be universal (that is, suitable for any paint and varnish compositions) and highly specialized.

Mixing Methods

Coloring can occur in two ways: manually and with computer paint. The second method allows you to get the desired tone, which can be reused by saving it in the program. When tinting by hand, you will get a different shade each time.

Tinting paints at home requires a base tone and a coloring agent. The tinting pigment must be added simply before starting work. It is recommended to adhere to all the rules and proportions specified in the instructions.

Doing your own paint tinting has many advantages:

  • profitable and justified savings;
  • can be used and diluted at the repair site;
  • the ability to create a unique and inimitable tone that has no analogues.

Before tinting the paint, it is worth remembering that when mixing by hand, it is almost impossible to get the same shade again.

Computer

Computerized paint tinting is more popular due to the following advantages:

  • the desired color solutions are obtained in the shortest possible time;
  • the desired colors can be reproduced repeatedly if you save the desired tone in the program;
  • large palette of colors.

The main disadvantage of this method is the impossibility of creating the desired effect at the work site.

On video: the process of computer tinting.

What to consider?

Painting walls with color is carried out using special equipment that can be purchased at hardware stores. Tinting acrylic paint must be carried out in compliance with certain rules:

  1. Coloring is done directly in the room that will be painted. This is necessary to evaluate the resulting tone in daylight and artificial light.
  2. Colors for water-based paint should be added in small portions or drops so that the dye does not spoil the main tone.
  3. It is important to take into account the fact that paint on a large area looks a little different than on a small section of the wall.

It is quite difficult to obtain a black color, since even one drop can completely change the color, and it will be much more difficult to lighten it. Quite often the result is a dull gray. Therefore, it is better to stock up on small jars and do everything gradually, using drops.

You also need to remember that on a wall using water-based paints, the resulting color will look brighter than in a container, so notes of gray on the surface may look completely different.

To get a good color, choose a white paint of the appropriate base without any yellowish admixture. The color for acrylic paint will give the desired shade only with a snow-white base. If the walls are to be painted, the colors should be selected specifically for the walls, and not for the ceiling, which is quite important. Such compositions for acrylic paints have some differences in the level of wear resistance, soilability and elasticity.

If you need to re-tint water-based paint, it is important to buy compounds from the same manufacturer, since one tone can differ significantly from different brands.

When choosing latex paint, you need to know that it has a rather thick consistency, so it requires careful and long mixing. The solvent in this case is water, which is gradually poured in until the desired consistency is formed. After this, the desired dyes can be added to the resulting composition.

Step-by-step mixing scheme

For tinting, you need to prepare a white base, color, a container for the solution, a small sample container and a mixer. Creating the desired tone occurs according to the following scheme:

  1. Let's make a sample. In a small bowl we experiment with obtaining the desired color until we get the desired shade.
  2. Surface test. This is due to the fact that the color in the container and on the wall may differ.
  3. Preparation of the basic solution. Once the desired result is achieved, you can proceed to the main volume. After obtaining a uniform color, apply paint to the surface.

Facade painting

Thanks to the availability of a variety of shades and the ability to make them yourself, home owners are trying to add more variety when decorating the exterior of a building. In most cases, façade paint is tinted using a computer method, due to the large working area. You can get the desired tone quite quickly by selecting it using a special table.

Painted facades have a beautiful and aesthetic appearance, and the use of color makes water-based paints brighter. In addition, such painting protects the facade from negative environmental factors.

To know how to tint paint correctly, it is important to read the instructions and follow all the rules. When manually tinting, it is worth remembering that the result obtained is quite difficult to repeat, so you need to correctly calculate the amount of paint and color consumption. Knowing the area of ​​the room, you can calculate the consumption figure, then you still need to add 10% to it, so the solution should definitely be enough.

It is better to carry out coloring in one container, since there is a considerable probability that in two containers, even when using the same amount of paint and color, compositions of different shades can be obtained.

If we talk about what a paint color is, this is a great way to implement bold and unusual design solutions. These wall paints can be used in interior and exterior applications. For high quality coloring, paint and color must be selected from the same brand.

Tinting of paint is carried out in the event that the required shade is not available in the standard assortment of colors, in order to obtain several shades of the same color, in cases where paint of the previously selected color is not available in stores and a similar one is selected, as well as in cases where the color of the paint dried on the surface being painted does not correspond to the expected result.

Color composition

Based on their composition, colors are divided into organic and inorganic. A pigment of natural origin has a brighter shade than an artificial one, but is more prone to fading in the sun and fades faster.

It is better to use such colors indoors. Natural dyes include chromium oxide, red lead, soot, umber, and ocher.

Typically, manufacturing companies provide dyes with a tinting table of shades for different concentrations of pigment in the paint. As a rule, the proportions given are 1:1, 1:5, 1:10, 1:20 and 1:40. Externally, the paint tinting table looks as shown in the photo in our gallery. Such photos can be easily found on the Internet using the appropriate request.

Color release form

Colors are available in the form of powder, paste or ready-made paint. Powder color is the most inexpensive, but the downside is that it is difficult to achieve a uniform composition when working with it. You need to mix the dye very thoroughly, preferably with a mixer.


It is much easier to use a ready-made option for tinting paint than to mix the composition yourself, since you can make a mistake in the proportions and get unevenly colored areas of the surface. The disadvantage of ready-made tinted paints is that the color range is rather poor.

The tinting paste is very convenient to use; it can be added in small portions until the desired color saturation is achieved. It is not recommended to add paste in proportion to the paint of more than 20%, as this will affect the physical properties of the dye.

Colors are supplied in a variety of containers - cans, bottles, tubes, vials, bags (for powder colors). The choice of containers does not affect the quality of the product.

Sometimes the kit comes with measuring cups, which makes the job more convenient when tinting paint at home. For the convenience of dosing liquid dye, you should also give preference to bottles, especially those with measuring marks applied to them.


Computer color selection

There are RAL and NSC scales used to select the required shade. The RAL scale contains 210 colors and shades, the NSC contains 1950. To obtain the desired color, you need to check the desired shade with one of the scales until the most similar one is selected. Color is added to plasters, alkyd and nitro enamels, and water-based paints.

When using color scales, computer mixing is used, where the dosage of the necessary pigments is carried out with an accuracy of tenths of a gram.

Kneading by hand

It may be necessary to tint the paint manually in cases where the final result of the work does not look as expected. The fact is that paint changes its appearance under different lighting conditions; on a large surface it looks different than on the sample and fades when it dries.

Tinting is done as follows:

100 ml of paint is measured into a clean glass or plastic bottle. Then 3-5 drops of color are added to it, the bottle is tightly closed and the mixture is thoroughly mixed by shaking.

If the color saturation is insufficient, the process is repeated until the required shade is obtained. The experiment can be continued by adding other colors. Be sure to keep a record of what and how much was added.

Apply the resulting paint to a small board or piece of the surface to be painted. Wait for complete drying and evaluate the results. If the option is suitable, using notes, calculate the proportions for a larger container, tint the paint and get to work.

When tinting, it is best to use a mixer; this will make the process faster and the result better. The simplest option looks like an attachment to an electric drill. When mixing, it is not recommended to use plastic containers, since the mixer, accidentally catching the wall of the bucket, can split it.

Knead at low speed, avoiding splashing of the mixture, placing old newspapers under and around the container.

Mix thoroughly, since the final result will depend on this - the presence or absence of lumps of color in the mixture, as well as the uniformity of the resulting dye.

Photo of the paint tinting process



This article is also available in the following languages: Thai

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    • Thank you and other regular readers of my blog. Without you, I would not be motivated enough to dedicate much time to maintaining this site. My brain is structured this way: I like to dig deep, systematize scattered data, try things that no one has done before or looked at from this angle. It’s a pity that our compatriots have no time for shopping on eBay because of the crisis in Russia. They buy from Aliexpress from China, since goods there are much cheaper (often at the expense of quality). But online auctions eBay, Amazon, ETSY will easily give the Chinese a head start in the range of branded items, vintage items, handmade items and various ethnic goods.

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        What is valuable in your articles is your personal attitude and analysis of the topic. Don't give up this blog, I come here often. There should be a lot of us like that. Email me I recently received an email with an offer that they would teach me how to trade on Amazon and eBay. And I remembered your detailed articles about these trades. area I re-read everything again and concluded that the courses are a scam. I haven't bought anything on eBay yet. I am not from Russia, but from Kazakhstan (Almaty). But we also don’t need any extra expenses yet. I wish you good luck and stay safe in Asia.

  • It’s also nice that eBay’s attempts to Russify the interface for users from Russia and the CIS countries have begun to bear fruit. After all, the overwhelming majority of citizens of the countries of the former USSR do not have strong knowledge of foreign languages. No more than 5% of the population speak English. There are more among young people. Therefore, at least the interface is in Russian - this is a big help for online shopping on this trading platform. eBay did not follow the path of its Chinese counterpart Aliexpress, where a machine (very clumsy and incomprehensible, sometimes causing laughter) translation of product descriptions is performed. I hope that at a more advanced stage of development of artificial intelligence, high-quality machine translation from any language to any in a matter of seconds will become a reality. So far we have this (the profile of one of the sellers on eBay with a Russian interface, but an English description):
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